How to market your business on a shoestring budget
Are you operating on a shoestring budget, but still need to be able to promote your business?
Do you think you do not stand much chance of doing any major promotion if you do not have the money?
In fact, that is not remotely true. Not if you follow these tips.
Create a blog — One of the easiest and cheapest ways to promote your business is to create a company blog. While it can take a few months for it to gain traction, when it does a well-written blog can be an excellent promotional tool for any company. Just make sure when you do that your content really stands out.
Become an expert in your field — Give away information, write articles for magazines and blogs and lobby to appear on local TV stations. When you become an expert in your field, you are the first person people think of when they need to buy what your company is selling.
Custom printed stickers — Stickers from Canada sticker printing are inexpensive to have printed, yet can be used in a myriad of ways. Have large stickers printed and give them away for window decals or bumper stickers. Use them to decorate company envelopes, or to draw attention to something in a brochure or on a flyer. Hand them out at local fairs and community events and, if they are cool or interesting enough, people will use them.
Add a listing to Yelp — Yelp is the place many consumers go to when they are looking for a specific business in their town. Create a Yelp listing, promote it and then ask your best and happiest long-term customers to leave reviews. In just a few weeks, you should start to see new customers appearing from the site.